WLA Is Hiring- Part-Time Social & Digital Media Coordinator
The Western Lacrosse Association (WLA) is looking for a talented and passionate Social & Digital Media Coordinator to create and maintain a strong online presence for the league. You will play a lead role in implementing and managing content and communications strategies through the league website and social media accounts, with a focus on increasing web traffic, social media dialogue, and fan engagement.
As a Social & Digital Media Coordinator, you will report to the WLA Commissioner and work with the league’s Administrative Coordinator and member clubs to develop content and suggest creative and innovative ways to attract and engage more fans and promote our game and our brand.
The Social & Digital Media Coordinator is a highly motivated, creative individual with experience and a passion for sports and connecting with current and future fans. That passion comes through as he/she engages with fans on a regular basis, communicating the WLA’s brand in a positive, authentic way that will attract today’s modern, hyper-connected young fans, with the ultimate goal of turning fans into customers.
The Social & Digital Media Coordinator will help administer the WLA’s website and lead social media marketing and promotion, including:
Development of brand awareness and online reputation
The Social & Digital Media Coordinator is instrumental in managing the WLA’s content-related assets. Content management duties include:
Support creation and publishing of current, relevant, original, quality content
Identify, educate, and improve WLA digital / online / social media presence and awareness, ensuring alignment and consistency
Create a regular editorial and publishing schedule
Work with the clubs to implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
Work with players to amplify the message
Promote content through social advertising
Ensure wlalacrosse.com & social media channels are current and engaging
Provide direction & leadership around current digital media trends
Educate colleagues around the league to use social media in a consistent, cohesive, and beneficial way
Create engaging text, image and video content
Design posts to sustain fans’ curiosity and create buzz
Facilitate online conversations with fans and respond to queries
Report on online reviews and feedback from fans
Oversee social media accounts’ layout and design
Suggest new ways to attract prospective fans
Related educational and / or work experience in social / digital / web
Expertise in multiple social media platforms
Ability to deliver creative content (text, image and video)
Familiarity with online marketing strategies and channels
Excellent written communication skills
Knowledge of SEO, keyword research and Google Analytics
Degree in Marketing, New Media or relevant field is an asset
May 1, 2024 – September 30, 2024
Possibility of extending
If you’re an enthusiastic, energetic, up and coming social / digital media star who loves sports and is interested in developing your skills and resume, then we look forward to hearing from you.
Please submit your resume, along with a brief cover letter by email to: [email protected]